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Bincike: 80% Daga masu sayarwa mafi kwarewa wannan Shekara tare da 62% Ƙarin Data Semalt

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Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Semalt

An gudanar da shi a watan Oktoba na Kamfanin Sadarwar Kasuwanci na Oktoba na shekarar Oktoba, binciken ya gano kashi 62 cikin 100 na kasuwar kasuwannin 370 sun yi la'akari da kudaden da suka shafi kudaden shiga don karuwa a wannan shekara, tare da kashi 39 cikin dari na shaida yiwuwar dawowa kan zuba jari. Tsare-tsaren bincike mai zurfi kan mayar da hankali ga al'amurran da suka shafi bayanai da kuma nazarin, yana rufe batutuwa kamar na kasafin kudi, tsammanin shawarar da aka yi a ROI da 2014.

"Sakamakon binciken .nuna cewa masu kasuwa suna motsawa daga rukuni na tattara bayanai zuwa lokaci na nazarin manyan bayanai," in ji shugaban hukumar David McRae.

Yayi la'akari da binciken da aka yi a bara, 'yan kasuwa kadan sun ce za su karu da kudaden da suka shafi bayanai a shekarar 2014. A bara, kashi 70 cikin dari na masu amsa sun ce za su kara yawan kudade na kasafin kudi, yayin da kashi 62 cikin dari ne kawai ke faruwa a wannan shekara - cargo bikes bay area.

Ta Yaya Kuna Bukatar Bayanan Kasuwancinku na Bayanan Da Suka Sauko Don Canja A 2014?

Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Semalt

Game da yin amfani da bayanai, kashi 35 cikin 100 na masu kasuwa da aka yi la'akari da iyakancewar kasafin kudin zai zama mafi girma tsantsan kiyaye su daga samar da shirye shiryen tallace-tallace na multinhanel, sa'annan rashin samun bayanai mai kyau da kayan aiki da fasahar iyaka.

Fiye da rabi (54%) na masu sauraron binciken sun zuba jari a cikin bayanai, kashi 61 cikin 100 na wannan rukuni sun riga suna fuskantar RAI mai kyau. Daga cikin kasuwa da suka riga sun zuba jari a cikin bayanai, kashi 86 suna sa ran ganin sake dawowa kan zuba jari a cikin shekaru biyu masu zuwa.

A lokacin da kake shirin fara farawa a Big Data Marketing Solutions?

Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Semalt

Dama ga binciken binciken, yawancin kudade na kasafin kuɗi ana amfani da shi a kan nazarin ingantaccen abu, wanda ya biyo bayan gudanarwa da kuma kayan aiki. SAN rahoton rahoton kudade na kasafin kuɗi ya nuna masu kasuwa, "Sun riga sun samo asali kuma suna motsawa zuwa manyan hanyoyin da suka dace. "

Wace irin Fasaha na Kayan Fasahar Kasa Kasa Kira Zasu Ci Gaba A 2014?

Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Semalt

Daga rahoton sakon:

Hanyar gaskiya ta hanyar dabarar hanyoyi masu yawa, duk da haka, yana da hanyoyi daga ɗayan tashar sanar da ɗayan. Ta wannan ma'anar, masu kasuwa ba su daina yin amfani da multichannel. Kashi 46 cikin dari ne kawai na masu sayar da kayayyaki suke amfani da bayanai daga kafofin watsa labarun, sadarwar kai tsaye da kuma wayar salula don sanar da tallan imel ɗin ga abokan ciniki.

Binciken gaba a cikin shekarar 2014, kashi 73 cikin 100 na masu binciken binciken sun ce bincike bayanan bayanai zai zama babban fifiko a wannan shekara, yayin da kashi 66 cikin dari sun tattara tattara bayanai a jerin sunayen su. Semalt to ITS, "Wannan yana nuna cewa mafi yawan masu kasuwa suna kama tsakanin matakai daya da biyu na aiwatar da manyan bayanai - tattara bayanai da bincike. "

Shin Ayyukan Bayanan Bayanan Za su kasance Ƙari ko Kasa Daga A Matsayin Maida hankali A 2014 Da aka kwatanta To 2013?

Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Semalt

Game da Mawallafin

Amy Gesenhues
Amy Gesenhues shine Gidajen Jarida na Gidajen Jarida na uku wanda ke rufe labarai da sabuntawa don Gidan Gida da Binciken Gida. Daga shekara ta 2009 zuwa 2012, ta kasance babban magatakarda mai cin gashin kanta ga jaridar jaridu ta yau da kullum daga New York zuwa Texas. Tare da fiye da shekaru goma na kwarewar kula da harkokin kasuwanci, ta bayar da gudummawa ga wasu al'adun gargajiya da na layi, ciki har da MarketingProfs. com, SoftwareCEO. com, da Sales da Marketing Management Magazine. Ƙara karin bayani game da labarin Amy.

March 18, 2018