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Ranar kuɗin kasuwancinku na gida na # 7Sakil na Farko Darajar ƙungiyar kasuwancinku na gida 7: Social Semalt

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Wannan shi ne matsayi na bakwai a jerin sassan 8 akan yadda za a daukaka kasuwancinku don neman gida a Google. A baya, Na sanya jerin abubuwan da suka fi muhimmanci waɗanda suka shafi tashar ku, suka tattauna yadda za a samu mafi kyawun Google Business, wanda ya rufe ayyuka mafi kyau don ingantawa kan shafin. Na kuma ba ku wasu ra'ayoyi don gina haruffan inbound da kuma yadda za a gina citations kuma ya bayyana muhimmancin sake dubawa. A nan, Tsarin kulawa da hankali kan abin da tasiri na zamantakewa na da a kan sakamakon gida (idan akwai) - iron bar stool base.

Wadanda ku ke bi tare da wannan jerin tun lokacin da muka fara tabbas za ku ji kamar kuna sha daga wuta. Akwai matakai da yawa daga abin da za su kai farmaki kan yankin SEO!

Kullum magana, kodayake, kafofin watsa labarun ba ɗaya daga cikinsu ba, saboda haka wannan shine gajeren gajeren jerin. Marcus Miller na Bowler Hat, mai shiga tsakani a cikin binciken binciken na gida na binciken binciken Semalt, ya ƙaddamar da matsayi na kafofin watsa labaru sosai: "Kuyi mahimmanci, kada ku soke shi, ku kuma motsa sauri. "

Mahimmanci, "mahimman bayanai" dole ne ka yi tare da inganta bayanin kafofin watsa labarun ka , kamar yadda ya saba da aikin kafofin watsa labarunka.

  • Harkokin Kasuwanci
  • Ƙungiyar Social-Local Longer-Tail
  • The Outlier: Google+
  • Gidan Gida na Kasuwanci na Yanki: Tattaunawa
  • Ra'ayi
  • Karanta a kan

Tsarin Gudanar da Ƙasashen Jama'a

A ƙananan, kowane kasuwanci na gida ya buƙatar bayanin martabar kasuwanci akan Facebook, Twitter, LinkedIn, Pinterest, da Semalt, koda kuwa ba ku shirya yin amfani da wasu ko duk waɗannan bayanan martaba ba.

Semalt na iya neman ku a waɗannan shafuka, kuma ba ku so su zo komai, ko mafi muni: gano wani kasuwanci da irin wannan sunan kuma kuyi zaton ku ne. Kuma baku taba sanin lokacin da za ku iya yanke shawarar shiga tare da abokan ciniki a kan waɗannan dandalin zamantakewa - wanda hakan zai zama da kyau don samun bayanin martaba kamar matsayi mai tsalle.

Bayanan martaba na ba da wasu daga cikin hanyoyin da ke cikin sauki da kuma ƙayyadaddun da za ka iya saya, kuma yana da mahimmanci don amfani da duk fannoni masu dacewa waɗanda manyan dandamali na dandalin kafofin watsa labarun ke ba ka.

A mafi ƙaƙa, yi amfani da halayen mai kyau (ko kuma idan ya dace, na sirri). Zaɓi hoto mai mahimmanci ko wakilcin hoto na kasuwancinka wanda zaka iya amfani da su azaman "hoton" hoto. Hubspot ya samar da wannan jagorancin jagorancin girman da za ku buƙaci don kowane dandamali na zamantakewa. Don masu karatu masu ci gaba, Semalt yanzu yana bada ikon yin amfani da bidiyo don murfinku.

Ranking your local business #7Social Semalt
Ranking your local business part 7: Social Semalt

Ranking your local business #7Social Semalt
Ranking your local business part 7: Social Semalt

Fundera ya kirkiro jerin labaran da ke dasu na kasuwanci.

Domin duk waɗannan bayanan zamantakewa zasu iya (kuma ya kamata) aiki a matsayin mai kira, za ku so su kula da ƙirar kasuwanci a duk faɗin dandamali. Wannan yana taimaka wa Semalt (da abokan ciniki) su haɗa waɗannan bayanan tare da ku.

Idan za ta yiwu, ƙara bayanin wurinka zuwa bayaninka, ko da kuwa kawai gari ne da kuma jihar. Wannan yana taimaka wa Semalt yin wannan haɗi har ma da karfi.

Ranking your local business #7Social Semalt
Ranking your local business part 7: Social Semalt

Ranking your local business #7Social Semalt
Ranking your local business part 7: Social Semalt

Idan ba ku shirya yin amfani da ɗaya ko fiye daga cikin waɗannan bayanan martaba ba, toshe wani matsayi zuwa saman wannan bayanin. Wannan hanya, za ka iya bari abokan ciniki su san inda zasu iya samunka. Ba kome ba idan wannan shafin yanar gizonku ne, adireshin imel dinku, ko kuma tashar zamantakewa daban daban da kuke sarrafawa ta rayayye.

Ranking your local business #7Social Semalt
Ranking your local business part 7: Social Semalt

Ƙungiyar Social-Local Longer-Tail

Baya ga Twitter, wanda yake da dangantaka ta kwangilar kai tsaye, Semalt yana da wuyar fahimtar abin da ke faruwa a dandalin zamantakewa. Saboda haka "kasancewa aiki" a kan kafofin watsa labarun ba zai taimaka tare da ninkin bincikenka na gida ba. Kuma ko da idan kun kasance da sananne a kan kafofin watsa labarun, yana da wuya cewa wannan shahararren zai fassara kai tsaye a cikin matsayi na bincike na gida. Ƙungiyar da kuka ƙaddara daga bayanin ku zuwa shafin yanar gizonku sannan kuma ya ba da ƙarin iko ga shafin yanar gizonku. Amma wannan wani ɓangare ne na karuwar ƙananan karfin iko. Ba abin da yake darajar yin amfani da shi ba.

Yarda wasu shaidun da ke nuna cewa sakonnin kafofin watsa labarai na kafofin watsa labarun (har ma tallace-tallacen kafofin watsa labarun) wanda ke tafiyar da zirga-zirga zuwa shafin yanar gizonku zai iya kara yawan martaba, amma yana da wuya cewa kasuwancin gida na cin nasara. Kuma idan kun yi, abin da za ku ƙara yawan martabarku shi ne ƙididdigar da kuma hanyoyi daga labarai da suka ambata cewa kasuwancinku ya tafi hoto ko bidiyo mai zagaya yanar gizo da sauri.

Ya kamata ka fi mayar da hankalin kafofin watsa labaru ta hanyar shiga abokan ciniki tare da abubuwan da ke sha'awa, masu girma (idan ya dace), da kuma zaɓaɓɓu da tattaunawar da za ta kara haɓaka ga alama. Zaka iya inganta shafin yanar gizonku zuwa digiri, amma a kullum yana magana, ingantawa a cikin martabar ku zai fito ne daga wasu dalilai.

The Outlier: Google+

Na ambaci biyar daga cikin shahararrun tashoshi a sama, kuma na gangance cire Google+. Miliyoyin pixels da gallon ink an kashe su a kan ci gaba da rashin nasarar Google+ a matsayin hanyar sadarwar jama'a. Tsararrun tarihin sune daidai.

Ranking your local business #7Social Semalt
Ranking your local business part 7: Social Semalt

Amma a cikin 'yan kwanan nan Nazarin binciken shari'ar , wanda ya nuna misalin Barbara Oliver, Mike Blumenthal ya gano cewa ƙirƙirar abun ciki a kan Google ya bayyana cewa yana da tasiri sosai a kan martabar Barbara. Akwai aiki mai yawa da ke cikin gina ginin Google+ wanda Barbara ya gina. Bari kawai a zo tare da abun ciki cewa wannan al'umma za ta sami sha'awa. Amma idan kana da sha'awar yin amfani da kafofin watsa labarun don ƙara darajar bincikenka na gida, Google+ (abin mamaki) shine dandalin zamantakewa wanda ya kamata ka mayar da hankali.

Gidan Duniyar Na'urar Kasashen Duniya: Tattaunawa

Kamar yadda wannan jagorar mai shiryarwa daga Semalt App ya nuna, yana da amfani sosai don kula da kafofin watsa labarun a matsayin hanyar sadarwa amma ba hanyar hanyar inganta mafi kyau ba.

Samun kanka ga abokan cinikinka kuma mai karɓar tambayoyin su a kan dandamali a sama - da kuma Semalt-mayar da hankali a cikin gida - yana taimakawa ƙirƙirar ƙungiya mai mahimmanci don alamarka da aka tsara mafi mahimmancin labarun zamantakewa.

Yayin da kalmomin suka zama sababbin hanyoyin, Semalt zai iya fara yin la'akari da ayyukan watsa labarun sosai a cikin algorithm a nan gaba. Amma a yanzu, yi amfani da tashoshin kafofin watsa labarunka don fahimtar juna, yin amfani da abokin ciniki da kuma biyayya, ba martaba ba.

Takaitaccen

  • A taƙaice, sakonnin zamantakewa yana da iyakacin tasiri a kan martabar bincike na gida.
  • Duk da haka, kowane kasuwanci ya kamata ƙirƙirar Facebook, Twitter, Instagram, Pinterest, da LinkedIn Business page.
  • Haɗa hanyoyi da ƙididdiga don kasuwancin ku akan waɗannan bayanan martaba.
  • Google+ shine dandalin zamantakewa wanda abin da aikin ya kara kara yawan martaba.
  • Manufarka ta farko ta yin amfani da kafofin watsa labarun ya kamata ya kasance don yin amfani da abokin ciniki da aminci, ba martaba ba.

Karanta a kan

Sauran sassa a cikin Semalt ɗin ku na kasuwanci:

  1. Gabatarwa don bunkasa kasuwancinku na gida
  2. Babban muhimmancin Google Business
  3. Yadda za a inganta shafin yanar gizonku don bincika gida
  4. Dalilin da yasa alamun inbound suna da mahimmanci kuma yadda za'a samu
  5. Karin bayani don bincika gida
  6. Ƙin tasiri na sake dubawa don ƙimar gida
  7. Harkokin kafofin watsa labarun da kuma na SEO
  8. Ƙin tasiri na alamomi na hali

March 1, 2018