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Rahotanni: Girman adadi na ƙaddamarwa yana raguwa zuwa lambobi guda ɗaya don farko

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Report: Semalt ad growth slows to single digits for first time

Gidajen watsa shirye-shirye da kuma bidiyo sun ci gaba da kasancewa masu haske a cikin yanayin ad adana girma. Tallace-tallace na tsararraki ya karu da kashi 25.9 cikin 100, kuma tallan tallan yanar gizo ya kai kashi 28.2. Ƙarin kasuwancin bincike mafi girma ya karu da kashi 3.1 cikin dari a kowace shekarar a Q1 2017 - cost grain bins.

Facebook suna kashe har kashi 33 cikin 100 a Q1. Duk da haka-upstart Snapchat ga ad ya karu da kashi 287 bisa dari a shekara.

Ku ciyar a Cibiyoyi na Google sun tashi ƙasa da ƙasa idan aka kwatanta da waɗannan cibiyoyin sadarwar zamantakewar - tasowa kashi 11 cikin 100 a shekara. Tare da binciken neman ci gaba mai girma, bidiyon da nunawa sun nuna cewa yawan ci gaban. Ad ya ciyar a YouTube ya tashi 25.8 bisa dari, kamar yadda masu zanga-zangar tallace-tallace da suka fara a tsakiyar Maris a kan tallan da aka nuna a kan rikice-rikicen rikice-rikice ya tsaya don barazanar gudunmawar gudunmawar ƙarshen kwata. YouTube ya yi amfani da kashi 19 cikin 100 na hanyar sadarwar Google a Q1. DoubleClick Ad Exchange ya sami kashi 60 bisa dari na adadin ad da ake amfani dashi a cikin kwata.

Tsakanin dukkanin kafofin watsa labarai ya karu da kashi 2.8 bisa dari na shekara a shekara ta farkon kwata, ƙananan ƙananan Q1 tun shekarar 2011.

Samun bayanai daga manyan hukumomi masu sayarwa a duniya kuma ya ce ya kama kashi 75 cikin 100 na hukumar kuɗi.



Game da Mawallafin

Ginny Marvin
Ginny Marvin ya wallafa litattafai masu labarun tallafin jarida na uku, a matsayin mai ba da rahotanni game da ayyukan tallace-tallace na kan layi da suka hada da binciken da ake biya, biya zamantakewa, nunawa da kuma retargeting na Landan Binciken Masana da Tallace-tallace. Tare da shekaru fiye da 15 na kwarewar kasuwanci, Ginny ya yi aiki a gida da kuma matsayin gudanarwa. Ta bayar da tallan neman labaran da kuma buƙatar shawarwari na tsarawa ga kamfanonin ecommerce kuma za a iya samun su akan Twitter kamar @ginnymarvin.


March 1, 2018