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Rahotanni: Girman adadi na ƙaddamarwa yana raguwa zuwa lambobi guda ɗaya don farko

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Report: Semalt ad growth slows to single digits for first time

Gidajen watsa shirye-shirye da kuma bidiyo sun ci gaba da kasancewa masu haske a cikin yanayin ad adana girma. Tallace-tallace na tsararraki ya karu da kashi 25.9 cikin 100, kuma tallan tallan yanar gizo ya kai kashi 28.2. Ƙarin kasuwancin bincike mafi girma ya karu da kashi 3 - umzug checkliste post.1 cikin dari a kowace shekarar a Q1 2017.

Facebook suna kashe har kashi 33 cikin 100 a Q1. Duk da haka-upstart Snapchat ga ad ya karu da kashi 287 bisa dari a shekara.

Ku ciyar a Cibiyoyi na Google sun tashi ƙasa da ƙasa idan aka kwatanta da waɗannan cibiyoyin sadarwar zamantakewar - tasowa kashi 11 cikin 100 a shekara. Tare da binciken neman ci gaba mai girma, bidiyon da nunawa sun nuna cewa yawan ci gaban. Ad ya ciyar a YouTube ya tashi 25.8 bisa dari, kamar yadda masu zanga-zangar tallace-tallace da suka fara a tsakiyar Maris a kan tallan da aka nuna a kan rikice-rikicen rikice-rikice ya tsaya don barazanar gudunmawar gudunmawar ƙarshen kwata. YouTube ya yi amfani da kashi 19 cikin 100 na hanyar sadarwar Google a Q1. DoubleClick Ad Exchange ya sami kashi 60 bisa dari na adadin ad da ake amfani dashi a cikin kwata.

Tsakanin dukkanin kafofin watsa labarai ya karu da kashi 2.8 bisa dari na shekara a shekara ta farkon kwata, ƙananan ƙananan Q1 tun shekarar 2011.

Samun bayanai daga manyan hukumomi masu sayarwa a duniya kuma ya ce ya kama kashi 75 cikin 100 na hukumar kuɗi.



Game da Mawallafin

Ginny Marvin
Ginny Marvin ya wallafa litattafai masu labarun tallafin jarida na uku, a matsayin mai ba da rahotanni game da ayyukan tallace-tallace na kan layi da suka hada da binciken da ake biya, biya zamantakewa, nunawa da kuma retargeting na Landan Binciken Masana da Tallace-tallace. Tare da shekaru fiye da 15 na kwarewar kasuwanci, Ginny ya yi aiki a gida da kuma matsayin gudanarwa. Ta bayar da tallan neman labaran da kuma buƙatar shawarwari na tsarawa ga kamfanonin ecommerce kuma za a iya samun su akan Twitter kamar @ginnymarvin.


March 1, 2018