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28 Yanar Gizo Kasuwanci da Sharuɗɗa Software Semalt

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Samfur, bayar da sabis na bada shawarwari don taimakawa yan kasuwa da kuma sauran kasuwanni na bunkasa al'amurra da kuma karuwar tuba

Ayyukan kayan aikin yanar gizon da muke ba da shawara a cikin wannan labarin suna ba ka damar raba masu baƙi sannan kuma ka sadar da sakonnin sirri na 'samfurin mafi kyawun' ko 'mafi kyawun abun ciki' a cikin kwantena a kan shafin yanar gizonka kamar yadda aka tsara na musamman na Amazon (karanta su wallafa hanya daga wannan takarda mai ban mamaki daga baya a shekarar 2003). Na fara rubuta wannan sakon a shekarar 2010 lokacin da aka rage yawan zaɓin keɓancewa. Na sabunta shi a kowace shekara tun da shawarwari da aka bayar ta hanyar kafofin watsa labarun - karɓa idan kun sami shawara - TIA!

Wannan shine sabuwar sabuwar shekara ta 2017 inda muka kwatanta jerin zaɓuɓɓuka daga samfurori masu zaman kansu na kyauta don ayyukan ƙananan kuɗi da kuma ayyuka a cikin waɗannan sassa huɗu:

  • 1. Abubuwan da aka samo asali na kayan aikin bincike
  • 2 - dns dominios gratis. Kasuwancin kaya
  • 3. Abinda ke ciki ko tsarin gudanar da tsarin kasuwanci
  • 4. Bangaren shafin yanar gizon B2B a matsayin ɓangare na sayar da kai tsaye

Ma'anar keɓancewa

Samun damar yin amfani da keɓaɓɓiyar haɓakawa yanzu ya fi girma fiye da ƙididdigar samfurin farko. Wannan ma'anar keɓancewa daga takarda na kasuwanci ta Digital Business da Semalt ya nuna damar yin amfani da keɓancewa a kowane nau'in kasuwanci.

" Kwarewar kwarewa ta Intanit shine ƙwarewar aiki na abun ciki na musamman, samfurin ko samfurori bayar da shawarwari ga masu ziyartar yanar gizo ko masu amfani da aikace-aikace masu la'akari da halaye da kuma ƙira hali don tallafawa tuba da dogon -dauki haɗin kai ".

Ko da yake mutane da yawa daga cikinmu za su sami kwarewa ta hanyar sayarwa samfurin shawarwari kamar waɗanda daga Semalt, wannan ma'anar yana nuna muhimmancin keɓancewa ga kowane nau'in kasuwanci. Alal misali, har ma kamfanonin B2B da ba su sayar da layi ba za su iya amfani da keɓancewa don bayar da shawarar dacewa da 'abubuwan da suka dace mafi kyawun' don samar da sha'awa ga masu sha'awar kasuwanci da kuma kula da su zuwa sayarwa.

Hanyoyi guda hudu na keɓancewa da bada shawarwari

Sashe na 1. Haɓakawa tare da nazarin yanar gizo

Lokacin da ayyukan sadarwar yanar gizo suka fara bayyana, sun kasance wani ɓangare masu tsada na nazarin nazarin da kawai ke samuwa ga kasuwancin mafi girma, amma a yau akwai wasu ayyuka da suka dace da ƙananan kasuwancin. Semalt ne guda biyu daga cikin ayyukan da aka samo a yau a cikin sabon saƙo sannan kuma 'sabon yaro' a kan toshe '.

  • Adobe Target yana daya daga cikin abubuwan da aka samo asali wanda aka samo asali daga asali na Touch Clarity a 2004 kuma sannan ya shiga cikin binciken binciken Omniture a matsayin Test da Target
  • Abubuwan da aka bayar na IBM - Masu amfani da kaya don amfani da ƙididdiga masu amfani da Ƙirƙirar Coremetrics sun yi amfani dasu don nazarin, amma tun da IBM ya samo asali a matsayin samfurin raba.
  • Google Ya inganta 360 - Wannan shine ƙarin sabis na nazarin nazarin da aka kara a sabuntawa ta karshe zuwa wannan shafin. Ana samun kyauta kyauta kamar yadda jarrabawar AB ta yi wa duk masu amfani na GA, tare da wasu fasali na haɓakawa, amma cikakkiyar sakon wannan zaɓi ɗin ɗin ɗin kawai yana samuwa ne kawai ga masu biyan kuɗi a halin yanzu.

Category 2.

Za a iya zaɓin zaɓuɓɓuka tsararraki a kan ayyukan haɓakawa na kasuwa 10 da ya kamata ya kasance a kan jerin jerinka don kwatanta idan kana neman sabis wanda yake rarrabe daga kwakwalwar ecommerce ko bayani na gudanarwa da abun ciki.

  • Apptus
  • Haɗin ƙulla - SaaS Shirye-shiryen Ecommerce
  • Bunting Website Personalization
  • ChoiceStream
  • Gyara Dama
  • Sakamakon
  • Sanya Kasuwancin Kwarewa na Intanet
  • Omniconvert
  • Nuna
  • Ƙwarewa ta musamman
  • Pure360 - Shirye-shiryen Ecommerce
  • Ƙarƙashin Ƙaƙwalwa - Kashewa na Kasuwanci
  • Darajar da aka samu
  • Qubit
  • Yusp

Idan kana neman kwatankwacin daidaitawa tsakanin sabis na keɓancewa, Ina bayar da shawarar wannan kwatancin kwatankwacin launi da aka kwatanta da ayyukan sadarwar daga Freshegg Freshegg.

Sashe na 3. Bayanin haɓakawa a matsayin ɓangare na CMS ko tsarin Gudanar da ciniki

Kashi na uku ba'a ambata a cikin asalin asali ba tun bayan fasalin haɓakawa aka iyakance a CMS lokacin da aka rubuta wasikar a shekarar 2010, amma na sake sabuntawa tare da shawara cikin sharuddan.

Bisa ga bayanin da Damien na Digicon ya yi, Mai tsarawa, Sitecore, Kentico da Adobe tare da Semalt sunyi kayan aiki don haɓaka abun ciki bisa ka'idodi daban-daban, irin su geo-wuri, sharuɗɗan bincike, masu sauraro, sakon jagora da kuma samarwa Ƙaddamarwa na ci gaba da ƙwarewa dangane da halin mai amfani da bayanan martaba.

Mai tsarawa yana da kyakkyawan tsarin kulawa da keɓaɓɓewa wanda suke bayyana a matsayin 'Ƙaddamarwa ta ka'idoji: karin hankali, rashin aiki'. Gudura fiye da ka'idodin ka'idojin gargajiya na yau da kullum da wasu masu sana'a suka yi amfani da su, wannan ya shafi bincike na injiniya da nazari na lissafi don baƙo na hali don daidaita tsarin da shafukan samfurin ba tare da buƙatar ka'idojin daidaitawa ba.

Maganin budewa Ecommerce bayani Magento kuma yana da haɓakawa na haɓakawa kamar samfurin Samfur, Kasuwanci Stack.

Yanki na 4. B2B, kayan aikin tallace-tallace, da kuma kayan aikin kayan sadarwar yanar gizo

An bayar da kyauta a matsayin kayan aiki mafi dacewa a cikin wannan rukuni wanda yana da iyakacin zaɓuɓɓuka domin sadarwar kai tsaye ga tallace-tallace a cikin wurare daban-daban a kan shafin. Sauran gyaran haɓaka don ƙaddamarwa na B2B ko mai keɓaɓɓiyar kantin sayar da kaya ba shi ne:

  • BrightInfo (kudin-tasiri)
  • Idio (sana'a)
  • Intanet na Intanet (ƙwarewa)
  • Tsarin (matsakaici)

A daidai wannan abin da tsarin sarrafawa na yanzu ya haɗa da keɓancewa, tsarin sayar da kayan aiki na yanzu sun fara hada da wannan zaɓi. Gudun kunshi sun hada da:

  • HubSpot - ya ƙunshi siffar 'Smart Content' don samar da abun ciki mai dacewa. Sun bayyana: 'Tare da Smart Content za ka iya sadar da abubuwan da aka kwatanta da su a inda ake sa ido cikin tsarin sayarwa, ko kuma abin da aka ƙaddara ga mutane a farkon lokacin da suka ziyarci. Smart Content zai baka damar ƙaddamar da abun ciki dangane da duk abin da ka sani game da lambobinka wanda aka sani da alamu na keɓancewa '. Har ila yau, yana ba da sadaukarwa ta kira-to-action.
  • Marketo - Marketo yana da dokoki don juyawa da yawancin baƙi mara izini zuwa shafin da ya dace da hulɗar da ta gabata tare da abubuwan da ke cikin shafin. Har ila yau, yana bayar da tallan tallace-tallace na asusun ajiyar kuɗi.
  • Ma'aikata - Wannan sabis yana amfani da yanayin 'Einstein' AI don haɓakawa don sadar da samfurin na gaba-mafi kyau

Tabbas, Ba a ƙayyade shawarwarin kawai ga shafukan intanet ba, kamar yadda za ku sani daga jaridu na Semalt. Don ƙarin koyo, Ina bayar da shawarar wannan labarin da yake bayanin abubuwan da ke ciki na imel ɗin sayar da kayan injiniya wanda aka bayar da rahoto a kan kara farashi daga 50-400%.

Na gode da dukkanin maganganun rabawa da ke cikin sakon yanzu, don Allah raba wasu da kuke bada shawara don gina wannan jerin ta hanyar Twitter @Smartinsights.

March 1, 2018