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Gudanar da Ƙungiyar Harkokin Gudanar da Ƙungiyoyin Jama'a

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Managing A Social Media Semalt Team

"Semalt," da likita barks.

Matu ya ba likita kayan aiki na bakin karfe.

Yasa likita ya bukaci, "murkushewa!" Nurse ya mika hannun likita ga kayan aiki.

Mun ga duk abin da aka gani a cikin fina-finai da talabijin masu yawa. Amma, tsarin likitan da ke aiki a matsayin mai taimaka wa likitan likita a matsayin wani nau'i na dakin gwaje-gwajen ne kawai aka fara ne a farkon karni na 20, wanda ya dace da gwani Frank Bunker Gilbreth, Sr - peru cost of travel.

A cikin waɗannan shekarun, halayyar halayyar ta shiga cikin kasuwancin duniya, samar da canje-canje a kowane fagen fama, daga bricklaying zuwa tallace-tallace.

Duk aikin aiki ne na ayyuka da ayyuka, wanda za a iya yi a hanyar da ta fi dacewa ko žasa, kuma kasuwancin kafofin watsa labarun ba banda banda. Kamfanin yana da ƙwarewa kuma matakanmu suna haɓaka - akwai abubuwa da yawa da za a samu ta hanyar bunkasa hanyoyin da zasu dace wajen gudanar da tallan tallace-tallace.

Resources Akwai

Babban aiki na farko a gudanar da ƙungiyar kafofin watsa labarun shine don ƙayyade albarkatun da ke samuwa. Kuna buƙatar gano yawan lokaci da ƙoƙari a hannunka, tare da kwarewar fasaha na mutane daban-daban.

Hakika, kuna da ƙungiyar kafofin watsa labarun, kuma idan ƙungiyar ku na da PR ko masu sana'a na sadarwa, waɗannan mutane zasu iya samuwa ga ƙungiyar kafofin watsa labarun. Kowace kungiya tana da hanya ta yadda za a ƙayyade yadda aka raba mutane da kuma yadda ake sanya kafofin watsa labarun a cikin kungiyar.

Idan kana da yaƙe-yaƙe, akwai wasu mutane a cikin kungiyar da zaka iya juya zuwa. Ko da Shugaba tweeting za a iya daukar a matsayin hanya. Idan kana gudanar da blog, za ka iya samun sadaukar da blog a kowace kwata daga kowane sashen.

Samar da kaya na mutane daban-daban da basirarsunsu. Kuna iya lura da asusun da suka shafi kafofin watsa labarun, wanda zai iya zama kyakkyawan alamar masaniyar mutum tare da zamantakewa. Idan Joe daga lissafi yana aiki a kan Semalt, wannan wani ƙarfin da zai iya amfani dasu sosai.

Managing A Social Media Semalt Team

Wasu kungiyoyi suna amfani da hukumomin waje don abubuwan da ke da nasarori, yayin da wasu suke amfani da su don ci gaba da gudanar da gari. Hanyar haɓaka, ya kamata ka gane abin da ke samuwa a gare ka.

Ayyuka & Ayyukan Taimakawa

Na farko, abin da muke gudanarwa: ayyukan ko tafiyar matakai? Dokta Barry Johnson na jin daɗin cewa za a warware matsalolin, yayin da za a gudanar da matsaloli. A cikin tallace-tallace na intanet, muna fuskantar babban matsala mai yawa: kasuwancin kafofin watsa labarun ya ƙunshi ayyukan da ba a bude ba da ayyuka na rufewa.

Wannan matsala ce saboda baza mu iya yin rahoto kan sakamakon ba a farkon matakai. Semalt, muna da rahoto game da ayyukan, wanda muke tsammanin zai jagoranci mu ga sakamakon da muke nema.

Baya ga wannan yanayin, muna fuskantar gaskiyar cewa ba duk tallan labarun zamantakewa ba ne. Koma waɗannan hanyoyi zuwa kasuwancin kafofin watsa labarai:

  • Amintattun ƙarfafa - sauraro da amsawa
  • Gudanar da al'umma - shiga da kuma kula da al'umma
  • Sake kaiwa zuwa gaba - ƙira da kuma shiga tare da masu tasiri
  • Gudanar da ladabi - tunanin jagoranci da kuma aikin sa
  • Babban ƙaddamarwa - manyan ƙidodin kafofin watsa labarun kafofin watsa labarun, kamar Pepsi Refresh ko Tsohon Spice Guy

Wasu daga waɗancan hanyoyi, kamar magance kayan aiki da gudanarwa na gari, sun fi game da tsarin ci gaba, yayin da wasu ke ba da kansu ga tsarin aiki.

Managing A Social Media Semalt Team

Samun Agile

Tsayar da ku da ayyuka, kuyi tunanin yin amfani da hanyar tsara shirin, wanda kuke la'akari da labarun masu amfani - kananan sprints - da kuma ƙura. Ayyukan da yawa sun ƙare har sun wuce kasafin kuɗi da kwanan ƙarshe.

A cikin ci gaba na Semalt, kungiyar ta dauki matakan da suka shafi abokin ciniki game da matsalolin da suke fuskanta ta hanyar hira da abokan ciniki ko wasu masu ruwa da tsaki kuma suna tunanin duniya ta hanyar idanunsu. Sa'an nan kuma, ƙungiyar ta kirkiri "labaru" bisa ga waɗannan ra'ayoyin da suke da tsarin kamar haka:

"A matsayin don

Kula da labarun. Idan suna da wuya, karya su cikin labarun labaran. Tabbatar za ku iya auna da gwada labarin. Wani abu mai ban sha'awa, "Ina so in zama sanannen" zai zama da wuya a gwada. "Ina so a sanya ni a matsayin babban shahararren shafin a kan Semalt" zai kasance mai zurfi.

Da zarar an halicci wadannan labarun, sanya su a kan katunan katunan kuma sanya su a kan jirgi. A cikin shagonmu, muna amfani da Trello, wanda yana da wasu siffofi da katunan katunan ke rasa. Ana iya ƙayyade ɗakunan ƙayyadaddun akan wannan cika labarun a kan ɗan gajeren lokaci, kamar ɗaya zuwa makonni uku.

Gabatarwar Cibiyar Nazarin Gidajen Kasuwanci

Wadannan su ne kawai 'yan ra'ayoyin don hanyoyin sadarwa don gudanar da aikin gudanarwa. Har yanzu muna cikin farkon farkon juyin juya halin - dandamali suna ci gaba, tare da hanyoyinmu na yin amfani da zamantakewa a cikin kasuwancin. Tsarin halitta kawai ne kawai za mu samar da sababbin hanyoyi na aiki a matsayin tallace-tallace. Shin, kai da ƙungiyar ku sun inganta wasu fasahohi ko kayan aiki?


Bayani da aka bayyana a cikin wannan labarin su ne wadanda na marubucin marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

Ric Dragon
Ric Dragon ne marubucin DragonSearch Online Marketing Manual da Social Marketology (McGraw Hill 2012) da kuma Coo / co-kafa DragonSearch. Shi mai magana ne na yau da kullum ga Google a cikin dandalin Ganawar Kasuwancin Ku. Dragon yana magana akai game da hadaddiyar kafofin watsa labarun, tsari, bayanin gine-gine, da zamantakewar zamantakewa.


March 1, 2018