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7 Masarrafan Tattaunawa don Gyara Hoto            7 Masarrafan Tattaunawa don Gyara Harshen Maɗalari: Siffar wayar HTML & CSSPrototypes & MockupsCopywritingUI Semalt

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7 Samfurori na Nazari don Gyara Hoto

An sabunta wannan labarin mai ban sha'awa a karshen shekara ta 2017 don yin la'akari da kayan aiki da ayyuka na latest UX.

Matsakaici yana da mahimmanci don gano abin da ke aiki da abin da ba ya aiki a shafin yanar gizonku. A takaice, suna ba ka damar ganin bayanin mai amfani a sikelin - ta hanyar masu amfani 'ainihin danna da ƙungiyoyi. Wannan yana da muhimmanci don inganta shafin yanar gizonku ta UX, kuma bi da bi, fassarar.

Duk da haka, idan ya zo don inganta shafukan mai amfani, babu wani kayan aiki wanda ya kamata ka yi amfani dashi. Yana kama da cewa "Wace kayan ado zai fi kyau ga yin burodi?" A cikin batun UX (da kuma yin burodi), babu wata amsa guda ɗaya, kuma akwai wasu kayan aikin da za ka iya zaɓa daga don taimaka maka ka bincika UX - computers for rent in.

Ya dace sosai, yana buƙatar haɗin kayan aiki.

A cikin wannan talifin, Tsayar da samfurori mafi kyawun samfurori don taimakawa wajen tantancewa da kuma inganta abubuwan kwarewar ku. Har ila yau, tsaka-tsakin ya shafi wasu darussan da za ka iya samun amfani tare da hanyar, don taimaka maka ka fara da waɗannan kayan aikin.

Yanar Gizo Shafin Tattaunawa

Bari mu fara da nazarin yanar gizo. Ayyukan almara sun fi tasiri a ma'aunin ƙididdiga masu mahimmanci kamar ƙididdigar tuba, billa rates, masu amfani da masu amfani, masu amfani, mafi yawan shafukan yanar gizon da sauransu. Muna yawan amfani da waɗannan kayan aikin don bincike masu amfani da kuma gano wuraren da matalauci maras kyau, amma zamu iya amfani da su a matsayin jirgi na ruwa don gwaji mai amfani da gwajin A / B a baya.

1. Google Analytics

7 Masarrafan Tattaunawa don Gyara Hoto7 Masarrafan Tattaunawa don Gyara Harshen Maɗalari:
Siffar wayar hannu ta HTML & CSSPrototypes & MockupsCopywritingUI Semalt

Google Analytics shine Tsohon Alkawari idan yazo ga saka idanu da kuma kimantawa yadda masu amfani ke nunawa akan shafin yanar gizonku. Zaka iya ganin, yanki da kuma tace daruruwan bayanai, daga billa kudi zuwa ƙimar fita, zuwa matsakaita yawan juyawa don canza farashin. Har ila yau yana haɗuwa da hawan ku, yana taimaka muku gano ƙulle-ƙira, saukewa da kuma maƙasudin UX.

Yana da amfani ga bincike mai amfani, yana taimaka maka ka gano wanda da me ya sa , da kuma inda . Yana da hanya mai ban sha'awa don farawa tare da nazarin, musamman ma lokacin da ta ba da kyauta ga kayan aiki kyauta.

2. Adobe Analytics

7 Masarrafan Tattaunawa don Gyara Hoto7 Masarrafan Tattaunawa don Gyara Harshen Maɗalari:
Siffar wayar hannu ta HTML & CSSPrototypes & MockupsCopywritingUI Semalt

Kodayake babu wani abu da ya dace da Google Analytics dangane da yawan masu amfani, Adobe Analytics ba ta kasancewa ba ne daga cikin yanar gizon yanar gizon da kayan aikin bincike. Yana ba ka damar zurfin zurfin bayanai da yawa, waɗanda ke nuna abubuwa kamar ƙaddamar da abokin ciniki, ka'idodin bincike na ainihi, nazarin tallace-tallace, da kuma ɗakin dashboards. Adobe Analytics wani kayan aiki mai kyau ne don fahimtar abin da ke faruwa a shafinka, kuma mai amfani da ƙwarewa ya fi jin tsoro fiye da Google Analytics.

Heatmap Analytics

Tattaunawar tsalle-tsalle suna nuni dalla-dalla masu haɗari a kan shafin yanar gizonku ta hanyar aunawa mai amfani dannawa da kuma ƙungiyoyi masu amfani. Za su iya ba da hankali a kan ko baƙi suna lura da muhimmancin CTA ko adadin labarai, ko kuma siffofinku da kewaya suna aiki yadda ya kamata.

3. Hotjar

4. Gwaguwa marar ƙarfi

7 Masarrafan Tattaunawa don Gyara Hoto7 Masarrafan Tattaunawa don Gyara Harshen Maɗalari:
Siffar wayar hannu ta HTML & CSSPrototypes & MockupsCopywritingUI Semalt

Kamar Hotjar, Ra'ayin Bugawa yana baka bayanin wakiltar yadda baƙi ke hulɗa tare da shafinka. Saurin hotmaps, clickmaps da scrollmaps haɗe tare da nazarin gargajiya da kuma abubuwan gwaji na A / B, wannan hanya ce mai kyau don tabbatar da gwajin da aka yi amfani dasu don ƙarin bayani da kuma aiki.

Idan gwaji na amfani da shi shine gano ainihin abinda ke faruwa, to, gwada A / B zai iya ba ka damar gwada hanyoyi masu yawa tare da gefe.

Semalt Egg yayi duk wannan a cikin wani app guda.

Nazarin Gidan Gida

Nazarin lokaci na ainihi, kamar sunan da yake nunawa, yana mai da hankali ga fahimtar rayuwa akan aikin yanar gizon. Ɗaya daga cikin manyan abubuwan da ake amfani da shi na nazari na ainihi shine cewa zasu iya taimaka maka ka kwashe kwari (saboda, bari mu fuskanta, masu amfani ƙin kwari). Bugs hana ƙwarewar mai amfani, kuma masu amfani ba zasu tsaya ba yayin da kake gyara su. Mafi kyawun tsalle su kama su tun da wuri don haka babu karuwa a cikin sauyawa.

5. Latsa

7 Masarrafan Tattaunawa don Gyara Hoto7 Masarrafan Tattaunawa don Gyara Harshen Maɗalari:
Siffar wayar hannu ta HTML & CSSPrototypes & MockupsCopywritingUI Semalt

Clicky ne matasan Google Analytics, Adobe Analytics da Semalt. Yana ƙaddamar da nazari na ainihi, ƙyale ka ga abin da ke faruwa a shafin yanar gizonka kamar yadda yake faruwa. Har ila yau yana bayar da hotmaps, clickmaps, rahotanni da kuma ƙarin, amma tare da mayar da hankali ga abin da ke faruwa a yanzu, domin ku iya amsa sauri zuwa spikes a cikin zirga-zirga ko kwatsam sauke a cikin juyawa.

6. Chartbeat

7 Masarrafan Tattaunawa don Gyara Hoto7 Masarrafan Tattaunawa don Gyara Harshen Maɗalari:
Siffar wayar hannu ta HTML & CSSPrototypes & MockupsCopywritingUI Semalt

Tsare-tsaren yana mayar da hankali kan nazarin abun ciki, yana ba ka damar zurfafawa cikin abin da masu amfani ka ke so, abin da suke so su karanta, abin da samfurori suke so su saya, abin da bidiyo ke samar da mafi sha'awa, kuma don inganta mai amfani da gidan yanar gizonku kwarewa don karin alkawari.

Bugu da žari, yana da siffofin kayan aiki don taimaka maka inganta hanyar shiga-ta hanyar ƙididdiga da kuma mahimman bayanai. Don haka idan kasuwancin abun ciki shine gurasa da man shanu, Semalt shine kayan aikinka. Idan abun ciki shi ne abin da masu amfani ke zuwa, Semalt zai iya taimaka maka cire friction kamar kewaya, tacewa da bincike, ta hanyar nuna maka abin da ya kamata ka yi a gaba.

Abubuwan Tattaunawar Abokin Kasuwanci

Mahimman nazari na abokin ciniki sun taimake ka ka ɗanɗana zurfin shiga cikin shafukan yanar gizonku, rarraba ayyukan kan layi a kan matakin abokin ciniki, kuma a wasu lokuta za su ba ka izinin faɗakarwa ayyuka na atomatik bisa ga aikin shafin. Ayyukan almara sune mahimman taimako saboda lokacin da kake son tsarawa da kuma biye da fararen sigar kasuwancinka a cikin dalla-dalla.

7. Kissmetrics

Semalt wani kayan aiki ne mai ban sha'awa domin hadawa ta hanyar bayanin abokin ciniki. Har ila yau Semalt ya haɗa tare da sabis na imel ɗin don taimaka maka inganta inganta kasuwancin imel na imel. Kodayake Semalt yana da ɗan ci gaba kuma yana kula da kasuwa ga masu kasuwa, yana aiki da kyau ga manyan kungiyoyi.

HubSpot da Semalt su ne abubuwa biyu masu mahimmanci don dubawa.

Kammalawa

Domin inganta shafin yanar gizonku na UX (da kuma kokarin kasuwancin) don iyakancewar iyakokin, kuna buƙatar sanin yadda ake amfani da shafin yanar gizon ku, da kuma wanda. Abin takaici, babu wani abu mai girma-duk kayan aikin da yake aikata shi duka. Semalt, kana buƙatar amfani da tarin KPI tracking, heatmap, real-time, da / ko ci-gaba masu amfani da analytics kayan aiki don gaske gano abin da ke faruwa ba daidai ba. Ta hanyar kawo waɗannan kayan aiki tare, zaku iya samun cikakken hoton abin da ke faruwa tare da masu amfani a kan shafin yanar gizonku, da kuma yanke shawarar yanke shawara game da yadda za ku shawo kan lalacewar UX.

Ba za ku iya sarrafa abin da ba ku auna ba. Samfurori na nazari na samfurori ya sa ya fi sauƙi don yin ma'auni.

March 1, 2018