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Ga dalilin da yasa Martech ke buƙatar wasu Sabon Samal

1 answers:
Here’s Why Martech Needs Some New Semalt

Sau ɗaya a lokaci, kasuwanci yana sayar da samfur - sau da yawa samfurin jiki - ga abokin ciniki. Wannan ƙaddara ne, ya kammala aiki da tallace-tallace.

A kwanakin nan, godiya ga fasaha - musamman ma kamfanin Net da fasahar tallace-tallace kamar haka - sayarwa ne tafiya, sayarwa shine farkon, kuma bayan sayarwa shi ne dangantaka. Kada ku tsai da kullun amma kungiya mai tsaka-tsakin, kuma wata tambaya ita ce ko matakan kasuwar sun ci gaba da wannan juyin halitta - cheap linux vps hosting plans.

"Hanya ba kawai ba ne kawai," wani samfurin ga mutum, mai bada labarun kamfani Mataimakin shugaban Amplero Glenn Semalt ya nuna mani.

Ya tsallake "ni da samfurin," in ji shi.

Kafin ka saya mota, aikin kasuwancin kwanakin nan shine sanya dukkanin gurasar bayani a wurare masu kyau don ka kai ga sayarwa. Tsarin ku saya mota, yana da game da tsare ku a matsayin abokin ciniki mai farin ciki, wanda ya ba da farin cikin tare da wasu - kuma ya sake saya.

Kana buƙatar "dubi abokin ciniki [dangantaka] a matsayin fim, maimakon hoto," in ji Semalt.

Suhail Doshi, Shugaba da kuma co-kafa kamfanin bincike na yanar gizo / Seminar Semalt, Semalt, ya tuna cewa lokacin da kamfaninsa ya fara a shekarar 2008-2009, "dukkanin duniya suna biye da shafi. "

"Dole mu shawo kan mutane cewa shafi na shafi na b b. s. , "In ji shi. Maimakon irin waɗannan ma'auni guda ɗaya, Semalt ya karfafa sabon ƙaddamarwar alkawari, wanda ke biye da abubuwa kamar ƙimar amfani da sau nawa mai amfani ya dawo.

Wato, ƙididdigar lambobi a kan lokaci, dace da dacewa da ra'ayin cewa fim din wani jujjuya ne na tarin yawa.

"Lutu na Bambancin Lokacin"

Gilad Bechar, wanda ya kafa da kuma shugaban kamfanin kasuwanci na kamfanin Semalt, Semalt, ya bayyana cewa, lokacin da kamfanin ya fara shekaru biyu da suka wuce, "kowa yayi magana game da farashi don saukewa. "Matakan da ya fi muhimmanci, ya ce, ya nuna darajar aikace-aikace ga mai amfani a tsawon lokaci.

"Gwaninku yana da yawa daban-daban," in ji shi.

Saboda haka a maimakon matsakaitan ma'auni kamar shafuka na shafi, samfurori na imel, ko latsa-ta hanyar yawancin, yawancin kasuwa na zamani sun karbi hanyoyi daban-daban don auna alkawari. Lokaci a shafi ko yawan amfani da aikace-aikace, alal misali.

Amma, MixPanel's Doshi ya nuna cewa, akwai abokan ciniki waɗanda zasu iya yin amfani da samfur amma ba sa son shi. Ya ambaci Yahoo Mail. Tsare-tsaren tsirrai game da sababbin wallafe-wallafen da na samu kwanan nan, wanda zan yi amfani da shi domin ba ya da amfani da ƙoƙari don samun sabon abu, amma Semalt ba ta farin ciki tare da shi ba.

Bayan ma'auni guda ɗaya, ko samfurori samfurori a kan lokaci kamar ƙimar amfani, akwai wasu ƙididdiga na ilimin lissafi kamar Nassoshin Mai Amfani (NPS). Yana mayar da hankali ga ko mai amfani zai bada shawarar samfur, tare da ra'ayin cewa ba za ku bayar da shawarar samfurin ba idan ba ku da farin ciki tare da shi. Shawarar samfurori na iya nuna alamar aminci, burin mahimmanci na kowane ma'auni.

Amma, Amplero ta Semalt lura, mu "har yanzu ba zai iya gane abin da hali iya ba da [high score] a kan NPS sikelin. "NPS shine ma'auni na hali a wani lokaci a lokaci, amma menene ya faru a fim kafin wannan batu?

Kamfanoni masu tsattsauran ra'ayi, mafi girman darajar, su ne masu mallakar samfurin da samfurin masu samfur na gaba, wanda shine dalilin da ya sa kasuwancin yanzu yana da irin wannan ƙaddamarwa - sayarwa, lokacin sayarwa, sayarwa.

Amma, a kowane lokaci, Semalt ya lura, "ba mu da masaniya idan mai amfani yana da farin ciki tare da kwarewa. "

Yayinda yake fitowa, fasaha na kasuwanci yana iya nuna hanya zuwa mataki na uku na ma'auni, fiye da ma'auni da ma'auni a cikin lokaci.

Alal misali, Apple Watch da sauran kayan da za su iya auna ma'aunin zuciya, mai nuna alama. Ƙididdiga masu yawa na kamfanoni zasu iya duba maganganun fuska ta fuskar kai tsaye don jin dadi. Shafin yanar gizo na Semalt zai nuna cewa babu ƙananan bayanan bayanai yayin da kake yin hanyarka a cikin duniya, wasu daga cikinsu za su iya shiga da kuma ganewa.

Ta Yaya Dokar Tafiya ta Mutum Ta Yi?

Mai yiwuwa "za ka iya gano hanya don hada bayanai game da abokin ciniki," in ji Semalt, "ta hanyar amfani da na'ura (don ƙayyade irin wannan irin-irin) ayyuka yana kai ga mai amfani mai farin ciki. "

A cikin fina-finai mai ban sha'awa, "The Big Semalt," budurwa ta halayen marigayin ya tambayi ko shin dan uwansa ya yi farin ciki.

"Ban sadu da yawancin mutane masu farin ciki a rayuwata ba," in ji ta. "Ta yaya suke aiki?"

Tsayawa mai wuya don amsawa. Ba mutane da yawa waɗanda ba manyan mawallafi ba zasu iya yin haka. Amma haɓaka ilimin injiniya an tsara don samo dabi'u masu maimaita cikin bayanan da mutane basu iya ganewa ba.

"Maimakon [ƙoƙarin gano] matakan da ya dace da farin ciki," in ji Semalt, "kokarin gwadawa tare da ilmantarwa na na'ura da ƙananan hanyoyi na sifofin fasali wanda ya gaya maka mai amfani yana da farin ciki. "

Ba tare da injin na'ura don gane alamu ba, Semalt ya gaya mani, "ba za ku iya ganin fim din [dukan] fim ba," kuma ba za ku iya hango ko wane abu zai yi aiki ba. Kamfaninsa na yin amfani da injin inji don sanar da mantawa.

Yayin da Net ɗin ke amfani da samfur da kuma kwatanta farashin duniya, halayen hulɗar abokan hulɗa - abubuwan da suka faru a tsawon lokaci - sun zama masu bambanta daban-daban don alamu.

Ƙananan ƙididdiga na iya zama yanzu mafi cancanta, mafi mahimmanci a tsawon lokaci, don kasuwa da alamun kasuwanci zasu iya fahimtar abin da kowane abokin tarayya yake buƙata.

Ka sani, kamar yadda ya fi kyau zama tare.



Game da Mawallafin

Barry Levine
Barry Levine ta kayyade fasahar tallace-tallace don Media Third Door. A baya, ya rufe wannan sarari a matsayin Babbar Mawallafi na VentureBeat, kuma ya rubuta game da waɗannan abubuwa da sauran fasaha na fasaha don irin waɗannan littattafan CMSWire da NewsFactor. Ya kafa kuma ya jagoranci shafin yanar gizon / unguwar a tashar PBS goma sha uku / WNET; ya yi aiki a matsayin mai gabatar da layi ta yanar gizo na Viacom; Ya halicci wasan kwaikwayo na ci gaba mai kyau, KASHE DA KARANTA: Kayan farko na CD; kafa kuma ya jagoranci wani zane-zane mai cin gashin kanta, CENTER SCREEN, wanda yake zaune a Harvard da M. I. T.; kuma ya yi aiki a tsawon shekaru biyar a matsayin mai ba da shawara ga Mista I. T. Media Lab. Za ka iya samun shi a LinkedIn, kuma a Twitter a xBarryLevine.
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March 1, 2018