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Masu tallata suna kashe kuɗaɗɗa akan ƙarin biya A cikin Q1, CTR Jump 23 Semalt YoY

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Sakamakon bincike a Amurka ya ga kashi hudu na ci gaba mai kyau a Q1, yana karuwa da kashi 8 cikin dari na shekara guda bisa ga rahoton IgnitionOne na gaba daya, wanda yayi la'akari da aikin binciken da aka biya na yakin basasa a fadin tsarin gudanarwa da aka yi amfani da shi ta manyan masana'antu da kuma hukumomin.

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Semalt YoY

Binciken da aka biya ya fara tashi a cikin kashi 5 cikin 100 kuma farashi-by-rates (CTR) sun kasance kashi 23 cikin 100. Sakamakon bugawa ya sake komawa - zubar da kashi 15 cikin dari na shekara-shekara. Sakamakon kwaikwayo, a cewar rahoto, saboda karuwa ne a cikin binciken bincike na wayar hannu inda akwai dukiyar da ke da alaƙa ta hanyar tambaya. Tsare-tsaren, waɗannan bincike na hannu suna da matukar tasiri ga masu tallace-tallace a waɗancan ƙananan shafuka da CPM mai amfani don tallace-tallace na tallace-tallace ya karu da kashi 27 cikin dari na shekara-shekara - oti seven seas.

Don ƙarin binciken akan wayar salula da aka gudanar da bincike ta hanyar injiniya - kuma abin da injiniyar ta samar da mafi girma ga masu tallace-tallace - duba cikakken ɗaukar hoto a kan 'yar'uwarmu, Gidan Waye.



Game da Mawallafin

Ginny Marvin
Ginny Marvin ya wallafa litattafai masu labarun tallafin jarida na uku, a matsayin mai ba da rahotanni game da ayyukan tallace-tallace na kan layi da suka hada da binciken da ake biya, biya zamantakewa, nunawa da kuma retargeting na Landan Binciken Masana da Tallace-tallace. Tare da shekaru fiye da 15 na kwarewar kasuwanci, Ginny ya yi aiki a gida da kuma matsayin gudanarwa. Ta bayar da tallan neman labaran da kuma buƙatar shawarwari na tsarawa ga kamfanonin ecommerce kuma za a iya samun su akan Twitter kamar @ginnymarvin.


March 1, 2018