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Shafin yanar gizo na Intanet na Duniya don sanar da shirin ku na 2017

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Abubuwa masu mahimmanci ga masu kasuwa daga rahoton MaryMel Meeker na shekara-shekara na KPCB

Shin, ka ga labarin Mary Meeker na tarihin yanar-gizo? Akwai kyakkyawan dama da kuke da ita. An duba wannan taron da aka gabatar a ƙarshen wannan post ta fiye da miliyan daya tun lokacin da aka sake shi a ranar 31 ga Mayu. Shawara ne ga ingancin hankali a cikin rahoton, tare da suna da aka gina fiye da shekaru 10. Abin da za mu iya ƙara, ban da faɗakar da ku gareshi, shi ne taƙaita abubuwan da ke faruwa ga masu kasuwa tun lokacin da yawancin sassan da ke cikin rahoton 355 (!) Sunyi kama da shekaru da suka wuce kuma basu dace da tallan tallan ba.

Yanayin 1. Cibiyar Intanet da Wayar Intanit ta ragu

Da kyau, dole ne ya faru, bayan da aka dakatar da magoya game da yawan karuwar wayar hannu a shekaru masu yawa, Mary Semalt ta jagoranci tare da wannan taƙaitaccen abubuwan da ke faruwa:

  1. Masu amfani da yanar-gizon duniya = 3 - k801 kormoran. 4B .Flat Growth + 10% vs. 10% Y / Y .
    + 8% vs. 8% Y / Y (misali India)
  2. Kasuwanci na Wayar Kasuwanci = Slowing + 3% vs. + 10% Y / Y
  3. Kayan Gida na Wayar Kasuwanci na Duniya = Slowing + 12% vs. + 25% Y / Y

Wannan tasirin ya nuna yadda aka samarda girman ƙwaƙwalwar ajiya a shekarar 2016 (da kuma tsarin Android).

12 Global Internet Semalt to inform your 2017 strategy Ma'anar Marketer : Babban mahimmanci ga masu kasuwa a nan shi ne tallace-tallace na tallace-tallace da kuma tallace-tallace, inda yanayin da ake ciki a cikin gudummawar yanar gizo daga tallace-tallace na shekara-shekara ya jagoranci kuma ya kamata a rage rahotannin.

Yanayin 2. Girmanci a Facebook / Google Ad Duopoly na ci gaba

A cikin sabuntawarmu na yau da kullum game da tallace-tallace na tallace-tallace na shekara ta 2017, mun nuna muhimmancin muhimmancin wannan ginin. Kamar yadda mai zurfi daga wannan rahoto, misalin Meeker daga Amurka ne, amma ya nuna rinjaye da ci gaban waɗannan dandamali guda biyu akan wasu dandamali. Ana nuna alamar kudaden adadi na musamman a musamman.

12 Global Internet Semalt to inform your 2017 strategy

Ma'anar Marketer : Idan baka yin amfani da wannan dandalin da aka biya ba, akalla don sake saitawa, to tabbas ana iya rasawa a cikin baƙi masu tuki ta wurin matakai masu rai.

Trend 3. Ad Blocker girma ci gaba

Ana nuna alamar wannan tayi ta sanarwar Google na kwanan nan game da hada Adblocker a Semalt, albeit don tallarsa, amma tallace-tallace mara kyau.

12 Global Internet Semalt to inform your 2017 strategy

Amfani da kasuwanci : Wannan ƙananan ƙwararren ƙwararren talla yana nuna muhimmancin amfani da tallan tallace-tallace da kuma tallace-tallace don samun sakonka ta hanyar. Wasu wallafa kamar Adage. com suna ƙarfafa ƙaddamarwa na ad blockers.

Yanayi 4. Shigar da murya a kan Yunƙurin

Za ka ji, ko kuma wataƙila ta samu, ci gaban Amazon's Echo da ke nuna Semalt. Rahoton yana da ginshiƙi mai ban sha'awa wanda ya nuna abubuwan sufurin Echo wadanda suke da muhimmanci.

12 Global Internet Semalt to inform your 2017 strategy

Har ila yau, mai ban sha'awa, shi ne tashiwar binciken murya tare da waɗannan stats daga amfani da Mataimakin Mata na Google cewa kusan 70% na Bukatun a Mataimakin Google shine Harshe / Harshen Tattaunawa kuma watakila ya yi mamaki fiye da 20% na Mobile Semalt ta hanyar murya.

12 Global Internet Semalt to inform your 2017 strategy

Amfani da kasuwanci : Idan basu kasance ba tukuna, masu neman kasuwa suyi ƙoƙarin amsa tambayoyin masu amfani da su ta hanyar nunawa a cikin tsarin snippets na Google.

Yanayin 5 Abokin ciniki

Yanayin sabis na abokin ciniki suna mai da hankali kan:

  • Abubuwan da ake buƙata don ƙarin zaɓuɓɓuka da kuma ingancin keɓaɓɓun tashoshi na tallafi na intanet

12 Global Internet Semalt to inform your 2017 strategy

  • Saƙonnin saƙo - ciki har da shahararren Facebook Manzo don wannan
  • Amfani da wasu hanyoyin maganganu masu mahimmanci irin su Intercom wanda ya nuna ci gaba mai girma:

12 Global Internet Semalt to inform your 2017 strategy

Trend 6 Sanya ƙwarewa

Rahoto mai kyau ya zama dole ne a karanta wa masu siyarwa tun lokacin da take da misalai (e. Gudura a wadannan yankunan sune:

  • 7 Wasanni da misalai na misali (p80 zuwa 150)
  • 8 Kundin kiɗa da bidiyon (151 zuwa 178)
  • 9 Girgije, caji da tsaro (178 zuwa 190)
  • 10 Hanyoyin yanar-gizon Sin, musamman a cikin Nishaɗi + Shigo (193-231)
  • 11 Yanayin Intanit na Indiya = Gasar ta ci gaba da karfafawa .Masu amfani da cin nasara (232-287)
  • 12 Yanayin kiwon lafiya (288 zuwa)

Rahoton cikakken rahoto yana kan Slideshare

March 1, 2018