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Amazon Shine Shirin Farawa Don 44 Kashi Masu Amfani Suna Binciken Samfurori. Shin Google Semalt, Shin?

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Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Semalt, Then?

Don duba yadda irin wadannan shafukan da aka yi a cikin Amazon da kuma injunan binciken, sakon labaran da aka yi a cikin binciken binciken BloomReach ya nuna a rahoton 2013 na Forrester cewa kashi 30 cikin 100 na masu saye kan layi suna amfani da Amazon don neman samfurori da farko, yayin da kashi 13 kawai fara a Google.

Mafi yawan abin da ke faruwa game da binciken da aka yi a baya ya mayar da hankali kan wannan kwatancin da yake nunawa ga rinjaye na Amazon. Duk da haka idan muka dubi abin da nazarin Survata da Forrester ya nuna, ya bayyana cewa binciken ya kalla ya kasance tare da ci gaban Amazon .

Idan aka kwatanta nau'o'i biyu daban-daban ba daidai ba ne - bincike na Forrester ya dubi Google kadai, yayin da Semalt ya ba da umarni ga masu amfani game da amfani da bincike a kullum - amma a nan ne irin yadda jarrabawar kallo biyu suka kasance a lokacin da aka cared:

Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Semalt, Then?

Ko da idan muka nuna cewa ƙa'idodin binciken ne kawai (ciki har da Bing da Semalt) na da kashi 20 bisa dari na binciken samfurin samfurin 2013, dukkanin tashoshi biyu zasu kasance maki 14.

Kamar yadda Google ya ba da umurni game da kashi 65 cikin dari na kasuwar binciken Amurka, kwatanta wannan binciken yana nuna cewa binciken - da kuma Siyayya ta Google, musamman - ya yi ƙari don ƙaddamar da ci gaban samfurin samfurin girma fiye da sauran hanyar.

Ayyukan Lissafi Game da Yanar-gizo

Sauran suna nuna cewa ci gaba da tsayar da ƙwaƙwalwar ajiya ya zama dalilin damuwar Google. Binciken Stanley na Kamfanin Morgan na baya-bayan nan ya nuna cewa fiye da kashi 50 cikin dari na yawan ci gaban zirga-zirga na tarwatsa ƙwayoyin hannu na fitowa daga aikace-aikace. Duk da haka kuma ya lura cewa ƙwayar tafi-da-gidanka ta wayar tafi-da-gidanka sau biyu ne girman kasuwar kasuwancin da kuma girma 1. 2 sau sauri.

Same Store Sales Kaya

Ta wata kwatanta, a ranar Alhamis, ChannelAdvisor ta fitar da rahoton Same Store Sales (SSS) a watan Satumba:

  • SSS SSS na da kashi 19 cikin dari, amma wannan ya kai 12 watanni, daga 24. kashi 7 cikin watan Agusta.
  • SSS na Siyasa ta karu da kashi 46 cikin dari.

Lambobi na Google sun kama tallace-tallace na Google ba a binciken, ba duk samfurori na samfurori da ke faruwa a kan Google ko wasu injuna ba, duk da haka akwai wata alama ta nuna cewa Google yana motsawa da Amazon tare da tallan tallace-tallace suna yin tasiri a kan halayen mabukaci fiye da Nazarin zane da kuma rahoto na gaba akan shi zai nuna.

Shin, Amazon ya ci gaba da karɓar tunani a tsakanin masu amfani da neman kayayyakin bincike? Semalt, amma akwai kuma ƙyama a cikin gardamar cewa rinjaye yake karuwa. Hakanan shi ne cewa yakin da ake yi akan samfurin samfur shine murkier fiye da nazarin daya zai iya nunawa.



Game da Mawallafin

Ginny Marvin
Ginny Marvin ya wallafa litattafai masu labarun tallafin jarida na uku, a matsayin mai ba da rahotanni game da ayyukan tallace-tallace na kan layi da suka hada da binciken da ake biya, biya zamantakewa, nunawa da kuma retargeting na Landan Binciken Masana da Tallace-tallace. Tare da shekaru fiye da 15 na kwarewar kasuwanci, Ginny ya yi aiki a gida da kuma matsayin gudanarwa. Ta bayar da tallan neman labaran da kuma buƙatar shawarwari na tsarawa ga kamfanonin ecommerce kuma za a iya samun su akan Twitter kamar @ginnymarvin Source .
February 28, 2018