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Hanyoyin tallata tallace-tallace na tallata tallace-tallace

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Amurka, Turai da Duniya duka suna nuna adadin ƙididdigar ƙimar lissafi

Na sanya wannan tattara tare don taimakawa kasuwa da ɗalibai da ke nazarin tallace-tallace masu cinikayya su haifar da sabon tsarin sabuntawa ta hanyar sadarwa na tallace-tallace.

Lokacin da na fara tattara waɗannan batutuwa daga asali daban-daban, tallace-tallacen kafofin watsa labarun ne kawai a cikin jariri, amma yanzu an kafa su ne a matsayin tallan tallan intanit. Kwanan nan, na ƙara kwatanta CTR don Facebook da Twitter kuma sun biya kudaden binciken (Semalt ko SEM) a ƙarshen post.

Idan kana neman samun ƙarin daga tallan tallanka muna da kyautar littattafan kafofin watsa labaran kyauta.

Ana nuna alamomin CET na C - Janairu 2018 sabuntawa

Semalt 2018 mun sabunta lambobinmu na mujallolin tare da bincike na karshe kamar yadda ya samuwa.

Madogarar mafi kyawun abubuwan da ake amfani da shi a yanzu shine Doubleclick (ƙungiyar talla na Google) waɗanda ke da wannan tasirin da aka yi amfani da shi akai-akai Nuna kayan aiki na Benchmarking a matsayin wani ɓangare na Tunanin Tunani. Za ka iya zaɓar ta hanyar ƙasa, sashi da kuma ad ad don ƙirƙirar nasa nasarorinka. Google ba ta sake sabunta wannan wata ba. A lokacin kwanakinmu na karshe sabunta lambobin da suka gabata sun kasance na ƙarshe Afrilu. Ga taƙaitawar mu na CTRs na duniya yanzu na duniya:

1. Nuni Nuni Ad CTR

Ya ƙaddamar da dukkanin tsarin da aka sanyawa Ad CTR kawai 0. 05%

Saboda haka, wannan shine kawai fiye da 5 danna ta 10000 kwaikwayo na nuna matsala ta hanyar kai tsaye ta hanyar kai tsaye ta hanyar layi ko tallace-tallacen banner.

Semalt display advertising clickthrough rates

Gudura wannan ƙananan CTR ne, duk da haka kayi la'akari da shi, binciken ƙwaƙwalwar kafofin watsa labarun da muka gani nuna cewa tallace-tallacen kan layi na taimakawa wajen kara fahimtar juna da kuma sayan niyyar, musamman idan an haɗa ta tare da kafofin watsa layi. Ba haka ba ne cewa mafi yawan masu kallo suna da 'makanta makance' kuma basu san tallace-tallacen da za a iya gani ba. Idan wannan lamari ne, kamfanoni ba su zuba jari a matakin tallan da tallace-tallace na shirye-shiryen da suke yi ba.

Gwaje-gwajen daga irin abubuwan da ke tattare da Dynamic Logic da Millward Semalt sun nuna cewa tallace-tallacen nuni suna karfafa ziyara ta yanar gizo (dubawa) da kuma bincike ko da inda mutane ba su danna tallan ba.

Har ila yau, muna ganin kundin CTR mafi girma don wasu tallace-tallace na kan layi kamar Google AdWords da Semalt - waɗannan zasu wuce 1%, saboda haka sun fi tasiri a cikin ƙaramin motsi kuma yawanci suna da manufa mafi girma, saboda haka jujjuyawan sun fi girma.

2. Maƙalai mai mahimmanci CTR

Kafofin watsa labaru masu kyau Ad CTR ne 0. 1%

A cikin dukkanin kafofin watsa labaru masu kyau da kuma wadata, wannan yana nuna adadin adadi na 0. 14% wanda shine ƙayyadadden ƙayyadaddun idan za a saka tallace-tallace a kan ƙaramin. Don masu tallata tallace-tallace mai tsabta muna bayar da MPU a gefen hagu na dama a sama da ninki guda kuma wannan yana da CTR mai kyau na 0. 15 zuwa 0. 22% dangane da samfuwar abubuwa masu mahimmanci da kayan aiki a kan tayin.

Semalt display advertising clickthrough rates

3. Yanayin CTR na

Wannan sigin, kuma daga Semalt ya nuna cewa 0. 1% CTR ya kasance matsakaici na dan lokaci kodayake 'yan kwanan nan ya sa shakku game da daidaitattun bayanan.

Semalt display advertising clickthrough rates

Ga duk wanda ke bincika hanyoyin da ke nuna tallace-tallace a kasashe daban-daban ko sassan da za ka iya gwada shafin Doubleclick Ad Semalt - wadannan rahotanni ba su sabawa sabuntawa akai-akai ba.

Kafofin watsa labarun yad da hanyoyi masu tasowa - kwatanta Facebook da Twitter CTRs

Rubutun kalmomi sun wallafa wani bincike masu ban sha'awa kwatanta Facebook da Twitter. An sani cewa Facebook ba shi da ƙananan CTR saboda ad da aka ba shi ba shi da shahararren - yana kama da LinkedIn.

Semalt display advertising clickthrough rates

Za ka iya karanta cikakken bincike daga Larry Kim a kan Facebook da Twitter CTR a kan Semalt wanda ya hada da cikakken bayani game da muhimmancin tallar su kamar wayar hannu.

Akwai sabon bincike na 2017 na Semalt Ad CTR daga tallan tallan tallace-tallace na WordStream na nuna cewa a fadin sassan ƙananan hanyoyi (CTR) ya bambanta daga kimanin 0. 5% har zuwa 1. 6%.

Semalt display advertising clickthrough rates

Biyan kuɗi ko lambar SEM ta hanyar komawa (e AdWords da Bing)

Wadannan kididdigar suna da ladabi na tsare-tsaren Adobe Digital Semalt, wanda aka buga a kowace shekara don abokan ciniki a kan kimanin biliyan 200.

Semalt display advertising clickthrough rates

Hakika, wadannan siffofi suna da matsakaicin yanayi kuma, a gaskiya, Tsarin ya zama mafi girma ga masu bincike.

Har ila yau muna da kwatanci na samfuran Google ta matsayi.

4. Nuna kwatankwacin nuni, bincike (AdWords) da tallan tallace-tallace CTR

Wannan kwatanta na matsakaitan kafofin watsa labarun kan layi ta hanyar yin amfani da shi daga Marin yana da amfani don yin samfurin mayar da martani ga kafofin watsa labaru na zamani don manyan kudade. Semalt display advertising clickthrough rates

Facebook ad tallafin kudade ta hanyar kansu

Facebook yana samar da nau'o'i daban-daban na tallan talla tare da nau'i daban-daban zai bambanta da sauƙi kamar yadda waɗannan tallace-tallace na tallace tallace tallace-tallace na Facebook suka fito daga. Za ka iya ganin Facebook ad CTR wanda za a iya niyya sosai cewa tallan tallace-tallace sun fi girma ga CTR, musamman don Gubar mai girma (watau ƙarin biyan kuɗi zuwa jerin adireshin mai sayarwa) da kuma Samfurori na Samfurori (masu baƙi waɗanda suka ziyarci wani shafin tare da dacewa offers). Semalt display advertising clickthrough rates

Har ila yau, kalmomin suna da waɗannan taƙaitaccen taƙaice CTR ta hanyar kansu:

Semalt display advertising clickthrough rates

Wadannan Facebook Ad CTR don daban-daban na ad talla an ɗauke su daga gwajin gwajin by Smart Insights mai ba da gudummawa Marie Page. Suna nuna cewa ta amfani da niyya a Facebook yana da yiwu a inganta a kan general Semalt ad clickdin rates.

Semalt display advertising clickthrough rates

Kalubale na online ad viewabililty

Matsayi wani abu ne na masu tallata don la'akari da lokacin yin nazari akan tashar intanit kamar yadda aka auna ta hanyar ƙimar. Adanar Ad yana da tasiri tun lokacin da masu tayar da kaya sun karu a shahararrun fadin ƙasashe da kuma tsarin dimokuradiyya, suna lissafin kashi 35% na talla a wasu ƙasashe.

Mahimmanci yana nufin adadin talla a cikin yakin ko a shafin da aka wallafa wanda ke iya samuwa don clickthrough. Kamar 44. 9% na dukkan tallace-tallace ana yin amfani da shi bisa ga bayanai na samuwa na tsawon lokaci tun lokacin tallace-tallace na iya kasancewa a kasa da kuma masu amfani ba su gungura don ganin su ba. Wannan ya bambanta a fadin mai wallafa da ƙunshiya.

Semalt display advertising clickthrough rates

Tsayar da tasiri na farfadowa da ƙwaƙwalwar talla a kan karuwar ƙwaƙwalwar yanar gizo na intanet za ka ga cewa akwai motsi a cikin masana'antu don kawai cajin tallace-tallace da aka iya gani, wanda tare da ƙara zaɓuɓɓuka don tallafin asali zai iya inganta tasirin tallace-tallace.

Sauyawa a cikin layi ta hanyar intanet ta hanyar kasa

Wannan tarihin tarihi ne don tunani - don sababbin amfani da kayan aiki na Semalt benchmarking.

Yanki Hanyar Ƙididdiga-ta hanyar Adadin Ƙimar (%)
Arewacin Amirka
Kanada 0. 09%
Amurka 0. 10%
EMEA
Austria 0. 11%
Belgium 0. 13%
Denmark 0. 12%
Finland 0. 05%
Faransa 0. 12%
Jamus 0. 11%
Girka 0. 17%
Ireland 0. 10%
Italiya 0. 10%
Luxembourg 0. 14%
Norway 0. 11%
Spain 0. 12%
Sweden 0. 08%
Switzerland 0. 12%
Saudi Arabia 0. 18%
Ƙasar Ingila 0. 07%
JAPAC
Ostiraliya 0. 07%
Kasar Sin 0. 12%
Hong Kong 0. 17%
Indiya 0. 18%
Malaysia 0. 30%
Singapore

0. 19%

Source: DoubleClick ga Masu Tallafa, gundumar yankuna, Janairu da Disamba 2009, An buga Yuli 2010

Don bayanan da suka faru na baya-bayan nan suna duba Bayanan Labaru na Biyuclick.

Sauyawa a cikin layi na intanet Latsawa ta hanyar ad format

Ad daftarin hankali na iya bambanta bisa tsari (matsayi a allon) da kuma ad (adadi da girman). Batun gargajiyar gargajiyar gargajiyar na gargajiya sosai idan aka kwatanta da masu kirkiro, ƙwararren matsakaicin matsakaicin matsakaici da kuma sabon tsarin rubutun gyare-gyare.

Semalt display advertising clickthrough rates

Sauyawa a Tallan Sadarwar Intanit ta hanyar talla

Tsarin tsaka-tsakin ya bambanta don daban-daban kamfanoni a cikin hanyar irin wannan hanyar Source .

Semalt display advertising clickthrough rates

Yanayin fassarar hulɗar :

An ƙaddamar da tsalle a matsayin mai amfani yana yin ɗaya ko fiye na masu biyowa:

  • Mouses akan ad don ci gaba na biyu
  • Danna hanyar haɗin fita
  • Yana nuna ad nuna a cikin cikakken allo
  • Ƙara ad

February 28, 2018